L.A. Times: Cali Dems use Facebook to target non-voters

A creative new use for social media. From The Times:

The California Democratic Party unveiled a new tool in its kit of get-out-the-vote operations Monday: a first-of-its-kind Facebook application that sifts through a user’s friends list, matches it with the friends’ party registrations and voting histories and pops out a list people who vote Democratic but don’t regularly vote.

It then encourages users to tell their non-voting friends to cast a ballot Nov. 2. ...

With 15.4 million voting-age Facebookers in California, the party says the tool could be crucial to mobilizing hard-to-reach younger voters.