Georgia DOT goes NASCAR

The DOT is going to put State Farm Insurance Co. ads on its HERO roadside assistance vehicles. It's a $5.1 million, 3 year deal.

When you think about it, there is a lot of potential advertising revenue out there for the state, with all the buildings, cars and Web sites it operates. From the governor's office:

"We know that incident management is one of the most effective, efficient methods to relieving congestion," Governor Perdue said. "This partnership ensures sustainable funding is available to keep our HERO trucks busy clearing wrecks and keeping traffic moving."

As a result of this sponsorship agreement, Georgia DOT will receive over $5.1 million ($1.7m/yr) in sponsorship fees from State Farm over the next three years to support the HERO program. There is an option to renew the contract for an additional two years, with the Department receiving $1.825 million for each renewal year. All monies received will be used to support the HERO program. In return, State Farm logos will be placed on HERO vehicles, operator uniforms and signs delineating the HERO service area. And the program will henceforth be known as the Georgia DOT HERO Program, sponsored by State Farm Insurance.