Nothing like including members of the media in your campaign email blast complaining about the media. From Sen. John McCain's campaign:
It's pretty obvious that the media has a bizarre fascination with Barack Obama. Some may even say it's a love affair. We want you to be the judge. We've compiled two videos of the more outrageous moments of this not so secret love affair. Follow this link to watch the two videos and vote on which one you think is better. Your vote will determine which video we put on the air.
An even better idea: Putting an ad on television in which everyone gushes about how great your opponent is.
Image: U.S. Army, via CNN.com.